HUMICONFORT

PROJECT OVERVIEW: A 360º DIGITAL STRATEGY

Developed in 2014 for Envans Talion S.L., Humiconfort was a comprehensive digital communication project designed to tackle a complex and visually unappealing problem: residential humidity, condensation, capillarity, and water filtration. The core objective was to transform a highly technical subject into an accessible, friendly, and solution-oriented marketing campaign. To achieve this, I engineered a full 360-degree strategy that encompassed a responsive WordPress platform, targeted banner ad designs, and a centerpiece animated promotional short film.

THE CREATIVE PROCESS: ANIMATION MEETS PHOTOREALISM

To strike the right balance of approachability, I used GoAnimate (now Vyond) to generate the 2D cartoon characters—the "Familia García"—establishing a lighthearted and positive tone. However, explaining the underlying physics of moisture required serious technical visualization. I meticulously built photorealistic 3D cutaways of a house interior using Daz Studio. Modeling the cross-sections of the walls, calculating the lighting, applying textures, and rendering the scenes took days of intensive manual work. These 3D environments were then imported into After Effects, where I composited the footage and animated the airflow diagrams and yellow directional arrows to clearly illustrate how the Humiconfort system permanently solves dampness.

PROFESSIONAL VOICEOVER & WEB INTEGRATION

A crucial element of the project's success was the voiceover. To avoid sounding like a sterile, traditional corporate advertisement, I collaborated with Daniel Casanova, director of Renovatio Escuela de Doblaje. His fresh, energetic delivery provided the exact "good vibes" the animation needed, instantly connecting with the target audience. The entire campaign was then funneled into a custom WordPress ecosystem featuring live chat integrations (Zopim) and dedicated SEO landing pages for specific humidity problems. This robust foundation ensured a high conversion rate and allowed the project to be successfully migrated into the wider Talion corporate structure in 2017.