FOTOPRO Poster

FOTOPRO

PHOTOGRAPHY COURSE (2009) GRAPHIC DESIGN

EPISODE

LOST MEDIA & THE LA VANGUARDIA ARCHIVES

Today, "Fotopro" is essentially Lost Media. Because it was a physical collection released over a decade ago, almost no traces of it exist online today. The only surviving documentary evidence of its massive national launch can be found buried deep within the historical newspaper archives of La Vanguardia, dated February 27, 2011. The renowned publication proudly announced this definitive practical course in digital photography, specifically designed to teach readers how to capture the world around them like a true professional.

La Vanguardia Fotopro Article 2011

LA VANGUARDIA - SUNDAY, FEBRUARY 27, 2011

The course was guided by the acclaimed Kim Castells—a masterful photographer born in Barcelona in 1947, with over fifty published works spanning breathtaking landscapes, architecture, and cultural heritage. The collection was distributed weekly at newsstands, consisting of 48-page hardcover books accompanied by 30-minute instructional DVDs. The curriculum was meticulously structured into five thematic areas: the basics of digital photography, advanced camera techniques, essential accessories, digital retouching in Photoshop, and specialized practical field cases.

MOTION GRAPHICS & EDITING

This ambitious project comprised 24 half-hour episodes, created and directed by Jesús Manuel Montané. My role within the production team focused heavily on motion graphics and post-production editing. I was responsible for designing and animating the main title screen, as well as developing various graphical and motion graphics elements that gave the course its structured, educational TV aesthetic. Additionally, whenever Kim Castells presented his stunning photographic examples, my task was to take those high-resolution static images and bring them to life on screen. I applied the Ken Burns effect—adding subtle pans and zooms—to guide the viewer's eye through the composition and blended them seamlessly with elegant transitions. This meticulous approach transformed simple slideshows into dynamic, engaging visual experiences that perfectly complemented the educational narrative, ensuring the course remained both visually captivating and highly instructional.